Bathing your baby is one of the most pleasurable aspects of parental care. At it's best it is a time not just for cleansing but for pampering and treating your baby. Little me is a new range of natural, safe toiletries created by a team of mothers wanting the best for their little ones.

little me was created in 2004 by Jo Sinclair, Managing Director of Floraroma following the birth of her first daughter, Scarlett. Jo, with a wealth of experience in the beauty industry and working with the other members of the little me team, decided to look at developing a range of affordable toiletries that would be suitable for babies but with formulations and fragrances that mums would also love to experience.

Jo says "I created little me so Mums could feel confident that they are using products made from natural and gentle ingredients"

Jo wanted a range that was as natural as possible, that worked with her baby's moods, contained gentle formulations and that avoided synthetic fragrances.

Essential oils are gentle and are generally known to have therapeutic benefits unlike synthetic fragrances. Recognising this, Jo worked with Glenda Taylor on development of the little me range. Since leaving the Royal Ballet School after many successful years of dancing, Glenda turned to aromatherapy and became a qualified aromatherapist . In addition to running her own successful company she has also written a book "The Essence of Aromatherapy"